design
Roller Fabric
A complete brand and product-content system for Roller Fabric, from brief and photography to the final catalog.
Overview
“A technical product becomes sellable when its variations are organized, photographed and easy to compare.”
A freelance commission covering the brand brief, product presentation, original photography, catalog design and supporting content for a roller-blind fabric business in Salta.
Approach
Developed the brand brief, photographed the products, organized the information hierarchy and designed the complete catalog and supporting thumbnails.
Role and deliverables
The responsibilities and final material delivered for this project.
Brand briefArt directionCatalog designProduct photographyContent production
Product catalogProduct thumbnails
Selected work
Result
A complete ten-page A4 catalog, product photography set and reusable visual content delivered to the client.